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...a little bit about meI believe that great design has the power to transform businesses and inspire people. With over 13 years of experience, I have had the pleasure of working with some of the biggest global brands such as Pepsi, Walkers, Doritos, Quakers, Ruffles, Lays, Rockstar, Gatorade, Kurkure, Cheetos, Tropicana, Sting, Bluestacks, now.gg, Karims, Made in India, International Committee of the Red Cross (ICRC), ICLEI, Adler’s Den Chocolates, Hands on Paper, Zorba publications, FitSEA, and many more. My passion for design is fueled by my desire to make a difference in the world, one project at a time.
As a graphic designer and artist, I am committed to delivering high-quality work that not only meets but exceeds my clients' expectations. My forte lies in strategizing with clients to establish a stronger visual solution for their content. I strongly believe that design should be on the agenda of every meeting in each department. As a design leader, I encourage my team members to keep pace with contemporary design systems as well. My approach to design is simple - understand the project history, goals, and target audiences, and ideate innovative concepts that will create the best user experience for the campaign or product. This approach has helped me deliver outstanding results on a wide range of design projects such as branded firetrucks, brand toolkits, marketing playbooks, sales pitchs, advertorials, strategic social media visual campaigns, appeals, infographics, out-of-the-box newsletters, donor reports, innovative book covers, unique brand identities, illustrations, customised murals, and publications designs. In addition, I enjoy working on various art-related projects and like to innovate with different artforms. In 2016, I was a part of the Wishing Chair’s Doodle Collective exhibition in Delhi. Since then, I have worked on various design concepts for interior spaces and other creative projects. During an art-festival hosted by The Lost Tribe in Manali, I hand-painted a mural on their main 13ft x 8ft wall. In 2019, I designed and painted the typographic murals at People Places Arts, a theater space in Delhi. Most recently, in 2020, I participated in the Sarvasurta Art Exhibition at India Habitat Center. I am always on the lookout for the next creative project - be it wall murals, corporate globes, customized doodles, illustrations or ethnic artworks. It was these thoughts that led to the birth of Eggoticons and DoodlesToodles. On a completely different note, I enjoy traveling, baking, singing, dancing and collecting happy earrings and crazy mugs (seriously, my wall of mugs is on its way!) I enjoy adding colors and infusing emotions to the dull objects around me and find it hard to not start doodling or painting something. Life is meant to spread happiness and to add flavor in it. And for those who prefer a more structured version of my life so far, here's my resume...
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